What is a render?

A render is a digitally generated image created from a 3D model that simulates the real appearance of an object, space, or scene. It is used in various industries such as architecture, decoration and interior design, industrial sectors to represent production processes, retail to showcase objects in 3D format, and also in industries like video games or film.

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What is a render in architecture?

In architecture, a render is a visual representation of a project before it is built. It can be a still image or an animation (video render) that highlights details such as materials, lighting, textures, interior design, and landscaping.

There are different types of renders:

Exterior render: ideal for showcasing facades, landscaping, and the integration of a building into a real context and/or its surroundings.

Exterior render

Interior render: widely used to show layout, interior design, lighting, space, and finishes in a livable environment.

Interior render – Las Quemas – Patagonland

What is a 3D render?

A 3D render is the result of the rendering process of a three-dimensional model. By applying design, textures, and lighting to the 3D model, hyper-realistic images with an impressive level of detail are achieved.

Thanks to 3D technology, it is possible to visualize a project from any angle and work with lighting, shadows, and textures to achieve a representation that is true to reality.
What is the purpose of rendering an image or video?

A render transforms a 3D model into a high-quality image or animation that allows you to:

• Communicate your project with realistic and highly appealing images.
• Boost the sales of your real estate project by showcasing it in an impactful way.
• Review your project’s architecture, since it allows you to visualize details before construction.
• Create content for your social networks, such as virtual tours, promotional videos, reels, stories, and much more.

Discover the power of architectural visualization

Renders are an essential tool for visualizing, presenting, and selling architectural projects.

If you want to see how we achieve hyper-realistic results in our work, visit our portfolio and explore our 3D architectural visualization pieces.